New Nirma Advance Ad Featuring Hrithik Roshan Breaks Stereotype But Fails to Connect with Masses

Posted on: 18th Dec, 2016

Hema, Rekha, Jaya aur Sushma who represented the female lot of India and their choice of Nirma as an essential household necessity from the 70’s till the mid 90’s are out from the new Nirma Advance advertisement featuring Hrithik Roshan in his best. The fans and followers of Bollywood’s Greek god, as Hrithik is often […]

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Gender Equality or Gimmicks: Popular Media

Posted on: 27th Mar, 2016

Brands better know “Strike the iron when it is hot” for maximum product awareness and visibility in target markets. They do no longer hesitate to touch raw nerves of the society, which stirs the imagination of some people for good and upsets some others only to get roasted over severe flaks by them. That’s exactly […]

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