P C Chandra Jewellers crown the Goldlites Diva Raka Chowdhury

By: subhankar

Kolkata, 13th April, 2013:  A dazzling evening dedicated to style, confidence & new beginnings, the P C Chandra Jewellers Goldlite diva hunt finale came to successful finish. Ms Raka Chowdhury won the title of the Goldlites Diva. Apart from winning prize money of Rs. one lakh rupee, in form of Privilege Coupon for Jewellery, Ms. Raka Chowdhury will be the new face of the Goldlites Collection from P C Chandra Jewellers. The first runner up Ms Arunima Bhadra and second runner up Ms Somorita Barua were awarded prize money of fifty thousand and twenty-five thousand each respectively.

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A culmination of a 5 months journey starting from December 2012, the Goldlites Diva hunt gave an opportunity to young talent to get recognized. 16 of the best combination of beauty with poise were selected out of the hundreds who participated from amongst 19 leading colleges in Kolkata. At the same time, candidates were asked to register online. 14 candidates were selected through this wild card online registration. Three more got direct entry into the finale through an online contest. These glamorous 33 young talents were groomed for 5 days by leading experts from the fashion industry, building their confidence and preparing them for the big night.

The evening saw the participants walking the ramp for an ethnic wear & a western wear round. The top ten finalists then faced a Q & A round with the judges. The finalists put their best foot forward for the coveted title. The contest was judged by Mr Bickram Ghosh, Fashion Designer Abhishek Dutta, Actor Puja Bose, Mr Udipto Chandra and Mr Prosenjit Chandra. And while the judges took their time to mull over who should be the deserving Top 3, Shri Anjan Dutta wooed and wowed the audience with his spell binding musical performance. Actor Indraneil Sengupta was awarded the style icon award by Mr. U K Chandra, Director, P C Chandra Jewellers.

Speaking on the occasion, Mr. Udipto Chandra, Director, P C Chandra Jewellers said, “The contest saw overwhelming responses from all the colleges in Kolkata. Our online registration contest too saw a massive submission. I am glad to see that our unique engagement platform has been so well received across the city.” He added, “The winner will be the face for our Goldlites collection. She will be groomed and trained by the best experts in the industry to prepare her for the upcoming advertisements and other brand promotion related activities”

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Ms. Raka Chowdhury the newly crowned P C Chandra Goldlites diva said on the occasion, “I am short of words. This is a dream come true. P C Chandra Jewellers is a legendary brand here and to be recognized and accepted by such a renowned brand is a proud moment for me.”

The Goldlites range from P C Chandra Jewellers is a pro-youth collection. It breaks away from conventions assigned to gold jewelry as a light weight everyday wearable collection that is both trendy and valuable at the same time. It is the ‘go get it’ attitude that the brand reflects through the Goldlites Diva Contest. This positioning goes in sync with the notion – To the youth, everything is achievable.


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